The business
A local business that takes bookings online and has a busy season and a quiet one. We do its search work. It is not a hearing clinic or any kind of health care. We don't identify it, and the screenshots below are cropped so the site can't be found from them. Hearing care is new for us; this is the plainest example of the work we can show you.
Before
Between 2022 and 2025 the site had put up 22 articles. From August 1, 2025 to February 28, 2026, those pages brought in 111 clicks from Google search, from 265,000 impressions.
The work
Starting February 2, 2026, new articles were added every month. Each one answered a search that people nearby were already typing, and put the place and the occasion in its title. By October 20 there were about 170 of them. That many pages made sense for this business; a hearing clinic would need far fewer, as the last section explains.
The numbers
Comparing the same stretch of each year, August 1 to October 20, the article pages drew 2,900 clicks in 2026 and 54 in 2025. Across March 1 to October 20, 2026, they drew 13,400 clicks and 1.11 million impressions. The figures were read from the business's Search Console on October 22, 2026.
What the numbers leave out
A click is a visit from Google, not a customer, and this page doesn't share the business's bookings or revenue. The high stretch from April to early July comes mostly from holiday articles, which climb before each date and drop once it passes. What happened for one business is no prediction of what will happen for yours.
What it means for a hearing clinic
A clinic needs far fewer pages: one for each service and one for each town it serves, each approved by your audiologist or hearing instrument specialist before it goes up. The sequence doesn't change: learn what people near you already search for, write the page that answers it, then read Google's own data to see whether people are finding it.